Photo of the Van Buren Tech building with the Tech silver logo and the orange brick building with a beautiful cloudy blue background sky.

Market Van Buren’s Executive Director, Zach Morris, visited Van Buren Tech’s Graphic Design program. Market Van Buren’s initiative of increasing wealth and economic opportunity in the area is expanding to other counties. This has given Market Van Buren the challenge of rebranding its logo and a potential inclusive name change. Morris, a former business student at Van Buren Tech, reached out to the Graphic Design program to give students the opportunity to help re-design and inspire a change to what will formerly be known as Market Van Buren. This opportunity allows second-year Graphic Design students the hands-on opportunity and experience of working with local business professionals, as it pushes them to put their designing abilities to the test. Students will draft their designs and present them to Morris and his team and they will ultimately select their choice for the new rebranded logo and name.